Content Strategy Day 1&2 with Nielsen Norman Group in London 2015

If you look through my blog carefully, you will see that most of the posts are about SEO, link building and content marketing. The last one is the most significant for me, following the rule “content is king”, and also because thanks to it I have what to work on. This time I went on the training that had been on my mind for a long time but I used to put it off – later on I will explain why. It is not about CM as in the SEOs understanding but in a more scientific way, starting from the basics, so it is the look at its fundamentals, tasks and the target groups. Read more

UX Skills, or a SEO on the “User Expierience” training in Gdansk

Why did I choose UX Skills training dea  ling with SEO?

Let’s not kid ourselves – the last two years were difficult for the Polish SEO companies. They were especially severe for those who do not pay much attention to the generated traffic, quality and conversions, and are billed only for the “position” which the site reached. The filters applied manually by the Search Quality Team and the Penguin and Panda algorithms meant that we had to change the forms of settlement and cooperation with customers and extend our offer with a variety of other actions. Customers now want to pay only for concrete things – the real interaction of audience in a so called conversion. Read more