- Develop projects and components from scratch to test new ideas, methods, theories and estimated sales impact.
- Develop and implement strategic action plans to accelerate the achievement of long and short-term SEO objectives.
- Run strong link building strategies/campaigns on an on-going basis
- Research and strategic planning for natural search campaigns.
- Recommend and build business cases to support IT projects to drive incremental revenue, across all devices & platforms.
- Work with development teams on new and ongoing updates to insure best practices are used to enhance natural search
- Remain up to speed with search engine updates/trends and updates as the industry changes
- Educate team members in merchandising, creative and content to insure best search engine optimization (SEO) outcome and customer experience
- Build engaging content and assists with content implementation by utilizing knowledge of search engines and algorithms
- Driving organic traffic growth for a number of brands within the group
- SEO strategy
- Ensuring websites are technically water-tight and visibility and authority are maintained at all times
- Develop and deliver the SEO strategy to increase search engine visibility and drive organic search traffic and revenue for the brand across all platforms
- Define, prioritise and execute key SEO initiatives, including keyword analysis, content development, technical audits, link-building, internal linking efficiency and competitor analysis.
- Build website authority to deliver long term improvements of organic channel.
- Work with the PR and Marketing teams to develop, influence and support the creation and delivery of exceptional, link-worthy content marketing and social initiatives.
- Work closely with each department to ensure all product features are consistent with SEO strategy.
- Work with the Marketing & Sales Managers to prioritise and manage the development roadmap to ensureSEO initiatives are being delivered.
Senior Seo Specialist : K2 Search Sp. z o.o.
01.2015 – 02.2016
- Assists in the development of online media strategies that align with business objectives
- Manages the day-to-day communications with our online media agency and agency teams
- Manages the tracking, reporting and analysis of online media programs and monitors campaigns for success or recommends adjustments
- Collaborates with the creative, communications, social media and SEO/web development teams as needed
- Researches and reports on trends in digital media and technology as applicable to LSI’s business
- Works with agency to develop testing plans for digital media including, but not limited to, landing page optimization, creative messaging and ad copy, call-to-actions, imagery, placements, etc.
- Assists in the development of quarterly media plans with internal team and external partners
- Collaborates with internal and external partners to optimize all digital media programs on an ongoing basis for maximum results
- Works on any other projects where digital media needs to play a role
- Knowledge of digital media best practices, campaign management, creative development, project management, reporting and analysis with excellent communications skills
Head of Seo : Clear Sense
- Managing co-operation between the following departments: SEO Copywriting, Link Building, Search Engine
- Optimization, WOMM for purposes connected with SEO
- Implementation of new technologies and SEO solutions
- Implementation of own dedicated SEO solutions for automation of website positioning processes
- Working with White Hat SEO tools
- Conducting product trainings for the sales and training departments
- Carrying out search engine optimization for Google, Yandex, Yahoo and Bing
- Optimizing source codes of websites with regards to the requirements of internet browsers
- Developing resources for the purpose of carrying out SEO for the firm’s clients
- Carrying out SEO on large websites and their optimization
- Consulting in the field of SEO/SEM
Seo Manager : Busines Sense
01.2010 – 12.2010
- Managing organization of the SEO department
- Conducting product trainings for the sales department
- Carrying out Google search engine optimization for the clients
- Optimizing websites
Specjalista e-commerce : Karcher Aks
01.2008 – 01.2010
- Carrying out SEO on the firm’s website
- Organizing web traffic on the firm’s website
- Carrying out SEO on the shop’s website, as well as on the firm’s website
- Managing an on-line shop and other on-line sales channels